Project Overview
Evermore Orlando Resort, poised to become Orlando's ultimate family vacation destination, is currently undergoing an exciting development phase. Recognizing the need to establish a strong brand presence and position themselves as a leading competitor in the industry, they sought a strategic partnership with PRPL. Our mission was to evolve their brand and deliver a cutting-edge, user-friendly website that would captivate their target audience and solidify their reputation as an unrivaled player in the market.
I stepped into a challenging situation, taking over a project that had been left by a former designer. With the development already underway for a year, my responsibility was to enhance the project by refining page designs and expanding the range of versatile components. By leveraging my expertise, I aimed to bring a fresh perspective and elevate the project's visual appeal while ensuring its functionality and user experience were optimized.
Providing a diverse component library
Once I joined the team as the lead designer, my first task was to design and streamline a series of page components that would serve as the building blocks for all basic pages across the site. Creating this library and designing various elements provided the client with room for versatility across the sight while still maintaining specific rules and functions. This created a site-wide system that feels cohesive and fits the brand.
Cutting Edge Customer Support System
Our team developed custom tools that empower users to manage their bookings on the website effortlessly. These intuitive tools enable customers to seamlessly assign individuals within their party to specific rooms while introducing unparalleled ease of splitting payments across the group. By implementing these innovative features, we ensured that the booking process became simpler, more efficient, and tailored to the unique needs of our valued guests.
All New Homepage
In the final stretch before the launch, it became evident that the original design of the homepage no longer aligned with the Evermore brand's goals. I undertook the task of reimagining this pivotal page, aiming to ensure its seamless integration within the brand system while maintaining familiar functionality for users seeking their dream vacations. The new homepage design provides a compelling narrative that authentically represents the essence of Evermore, skillfully guiding users through the key pillars of the resort's offerings.
Figma Prototyping
